7 Questions Every eCommerce Brand Owner Should Ask - Before Hiring Shopify Experts

Rakesh Donga Posted on May 30 7 Questions Every eCommerce Brand Owner Should Ask - Before Hiring Shopify Experts # ecommerce # shopify # product # marketing Hiring a Shopify Plus developer is one of the most consequential decisions a growing e-commerce brand can make. The wrong hire - whether an agency, a freelancer, or an in-house developer - can cost you months of progress, significant budget, and competitive position. The challenge is that Shopify experience is not a monolithic credential. Someone who built ten Shopify Basic stores has a fundamentally different skill set from a developer who has delivered complex Checkout Extensibility builds, custom Shopify Functions, and ERP integrations on Plus. These seven questions will help you cut through the noise and find a developer or agency with genuine Shopify Plus expertise. Question 1: Can You Show Me Shopify Plus-Specific Work? This is your first filter. Any Shopify Plus developer worth hiring should be able to show you examples of projects that used Plus-exclusive features: Checkout Extensibility, Shopify Functions, Flow automations, B2B, or multi-store setups. What to listen for: Specific feature names, problems they solved with those features, and measurable outcomes. Vague answers about 'building Shopify stores' do not demonstrate Plus expertise. Question 2: How Do You Approach Checkout Extensibility? Since Shopify has deprecated checkout.liquid for new Plus merchants, Checkout Extensibility is the standard for checkout customization. Ask how they have used it, what they have built with it, and what its limitations are. A strong candidate will discuss UI extensions, checkout branding API, and the App Bridge framework. A weak candidate will either be unfamiliar or try to redirect you to checkout.liquid - a sign they have not kept pace with the platform. Question 3: What Is Your Experience with Shopify Functions? Shopify Functions - the WebAssembly-based system for extending commerce logic - is the future of cus