Is the Ferrari Luce’s Design Really That Bad? 3 Italian Auto Experts Weigh In

Lucia Tedesco Gear May 30, 2026 5:00 AM Is the Ferrari Luce’s Design Really That Bad? 3 Italian Auto Experts Weigh In The first electric Ferrari is already this year’s most divisive car. We asked three Italian auto industry professionals to explain where the EV’s design makes sense, and where it doesn’t add up. Courtesy of Ferrari Comment Loader Save Story Save this story Comment Loader Save Story Save this story The Ferrari Luce, the first electric vehicle in the brand’s history, has generated heated discussion online, as comments and opinions about the design continue to bounce around the web. The Luce, an electric sedan with a $650,000 price tag that Ferrari presented with pomp and circumstance at the Quirinale in Rome on Monday, has paid dearly for its coming out from behind the curtain. Since Monday, the automaker has been suffering an avalanche of complaints and skepticism about the Luce. It’s not just the price—which is high even for a Ferrari—but what the car represents and how it fits into the brand’s long and storied legacy. The day after the EV’s debut, Ferrari stock dipped 8 percent. Luca Cordero di Montezemolo, Ferrari’s former chairman, said, “We risk the destruction of a myth.” Carlo Calenda, an Italian senator and the country’s former economic minister, called the release an “aesthetic and technological insult,” and took the opportunity to attack John Elkann—the leader of the Agnelli family, which owns a controlling stake in Ferrari—and his management of the family's assets. Closing the circle was Matteo Salvini, who as Italy’s minister of transport felt compelled to intervene. His negative assessment, accompanied by an invocation of Enzo Ferrari, demonstrates that anything can be said about the Luce. Beyond anything one might think, the Luce is a radically different car from its predecessors. It weighs roughly a ton more than a hybrid, uses four electric motors (one per wheel), and is built to seat five people. Its ability to sprint from zero t