TikTok’s road to becoming a super app

Although TikTok is widely described as a social media giant, it’s been gradually moving beyond that category. Over time, the video app added TikTok Shop, a map for local discovery, robust search, games, and so much more. Now, it has recently added hotel booking capabilities and is pursuing a fintech license.  It appears that TikTok is taking steps to evolve into what’s called a “super app,” a single platform where users can do much more than just watch and share videos, and actually handle a wide range of needs in one destination.